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DesignMarks.biz: innovative branding communications
Mercury Record Corporation
At one time Mercury produced and distributed 13 different product labels - including the Mercury label. Each division had a separate visual brand identity and a distinct target audience. These were seemingly independent music labels and tended to make Mercury seem smaller. This effected the mass distribution of its product line.
DesignMarks.biz unified the product labels under one umbrella by establishing a company-wide brand identity program.
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