Lowes Consults with DesignMarks.biz Regarding Brand Identity for Landscapers.

Chicago, IL. Nate Marks, President of DesignMarks.biz, was recently quoted in an on-line article "Signage that Gets Noticed" on Lowe's for Pros for Lowe's Commercial Services. The article is on branding for landscapers and mirrors Nate's contention that a logo can't sell a product, but if created with care, a logo can generate interest and visually identify a company - and perhaps even provide an essence of what the company offers.

We all know that a brandmark (or identity) is a company's calling. Companies often graphically condense their identity into a logo, an icon, or a slogan. A company usually tries to have a distinct typeface and color, or a combination of these that can be translated into a business card, letterhead, signage, etc.

DesignMarks.biz specializes in brand identity, having created a number of brandmarks for landscaping companies. In the article Nate said that the more information he has on a company the better: "We use art and graphics to deliver the company's message,". He goes on to say "it's important that I know a client's business objective, see the business plan and know the target audience." He visits his customers' operations to see first-hand what they sell. "Each company has its own personality. I need to find out how it can stand out in the marketplace." Marks went on to say. "If you have a delivery van someplace, you need to recognize it from several blocks away," he says. "Art that is simple, relevant and different will stand out."

DesignMarks.biz is an experienced branding, marketing, and design consultancy developed around the concept that creativity is the most effective tool for communication in any media The Company understands that corporate marketing, promotion, and sales opportunities (both large and small) require thought provoking creativity and attention. It provides successful branding and visual communication solutions for our clients marketing opportunities by conveying unique ideas that help to motivate the target audience.

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